PRIVACY POLICY

Last updated: October 2026

APEX SALTWATER LLC ("APEX SALTWATER", "we", "us", or "our") is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights under applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

1. Who we are
APEX SALTWATER LLC is a company registered in the United States (Wyoming). Our website is http://www.apexsaltwater.com. For any privacy-related questions, contact us at support@apexsaltwater.com.

2. What data we collect
When you place an order or contact us, we may collect:

- Full name and delivery address

- Email address and phone number

- Payment information (processed securely by Stripe — we do not store card details)

- Order history and purchase details

- IP address and browsing data (via cookies — see Cookie Policy below)

3. How we use your data
We use your data to:

- Process and fulfill your orders

- Send order confirmations and shipping updates

- Respond to your customer support requests

- Comply with legal obligations

- Improve our website and user experience (analytics only)

We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Legal basis for processing (EU/GDPR)
We process your personal data on the following legal bases:

- Contract performance: to fulfill your order

- Legal obligation: to comply with applicable laws

- Legitimate interest: to improve our services and prevent fraud

- Consent: where you have explicitly agreed (e.g., marketing emails)

5. Data retention
We retain your personal data only as long as necessary to fulfill the purposes described above, or as required by law (typically up to 5 years for transaction records).

6. Your rights
If you are located in the EU/EEA or the UK, you have the right to:

- Access the personal data we hold about you

- Request correction or deletion of your data

- Object to or restrict the processing of your data

- Request portability of your data

- Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, email us at support@apexsaltwater.com. We will respond within 30 days.

7. Data security
We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. Payment data is handled exclusively by Stripe, a PCI-DSS certified payment provider.

8. International transfers
Your data may be transferred to and processed in countries outside of the EU/EEA (including the United States and China, where our fulfillment center is located). Where such transfers occur, we ensure appropriate safeguards are in place in compliance with GDPR.

9. Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be available at http://www.apexsaltwater.com/privacy-policy.